Spearheaded innovative brand strategies for social consumer channels across 18 markets, achieving over 70% YOY growth and significantly elevating brand awareness, showcasing adeptness in global marketpenetration and brand positioning.

Optimized community management processes through the implementation of templated responses and an automated customer service ticket system via SAP, enhancing customer satisfaction and response rates, demonstrating commitment to service excellence.

Directed the expansion of brand influencer and ambassador programs, growing the network to over 200 content creators and driving substantial earned media and ROI, evidencing strong leadership in influencer marketing and substantial contribution to brand growth.

Managed PR strategies, agencies, platform integrations, and team operations, overseeing budgets, KPIs, data analysis, and reporting.

Developed the global digital campaigns and content for Swarovski's social platforms, achieving significant audience growth and engagement, as measured by an increase in traffic to POS, by implementing innovative content strategies and management platforms.

Enhanced customer service and community management response times through effective SAP integration and platform optimization.

Directed content planning and management for Swarovski's collection website pages, leading to improved content visibility and user engagement, as measured by web analytics.

Budget management, KPI setting, insights, and reporting.

Directed the re-launch of the global brand loyalty program, achieving a 200% increase in membership to over 3M within 24 months, by innovating member communication and re-branding strategies across 22 markets in 13 languages.

Realized over $1M in cost savings and significantly enhanced ROI by optimizing processes and digitalizing communications, demonstrating exceptional leadership in managing a 12 FTE team.

Enhanced customer service excellence and response times through close collaboration with customer

service teams, driving Voice of Customer feedback for continuous improvements, thereby fostering a customer-centric culture and enhancing overall customer satisfaction.

Transitioning from a corporate marketing environment to a freelance consultancy has not only refined my skills but also transformed my approach to brand strategy. The corporate landscape taught me the significance of precise audience alignment and the art of storytelling, helping me create narratives that truly connect. In my role as a freelancer, I leveraged this expertise to support various clients in enhancing their brand, web presence and social audience engagement.

My methodology combines cutting-edge design principles with analytics, ensuring that the outcomes are both visually appealing and highly effective. Each project is approached with a unique perspective, tailored to the client’s specific goals while staying responsive to the ever-evolving landscape of digital marketing. This adaptability has been critical, as it allows me to embrace innovation and anticipate industry trends, ultimately delivering impactful results that elevate brand identity and foster deeper connections with audiences.

The foundation of the new cosmetics business was driven by a deep passion and interest in enhancing natural beauty through innovative techniques. As an experienced makeup and airbrush artist, trained in London, I have recognized the transformative power of make up and airbrush spray tanning, which offers impeccable, even coverage to flatter a diverse range of skin tones to achieve a radiant, sun-kissed glow while maintaining the health of the skin.

Collaborating with photographers on beauty shoots provided invaluable insights into the nuances of light and shadow, honing my focus on authenticity and creativity. My work with private clients for special events has further refined my ability to craft personalized looks that accentuate individual features and boost confidence.

Having taken my career back in to the corporate world this business is currently only managed by appointment only.

Developed an innovative international 360 communication strategy and a fresh, captivating brand identity that significantly enhanced the overall adoption and operational efficiency across all AO Foundation divisions. This comprehensive approach not only streamlined processes but also resulted in substantial cost reductions that benefitted the organization as a whole. Spearheaded the branding and communication efforts for the prestigious Global Spine Congress, demonstrating effective team leadership and meticulous budget management to ensure success, while fostering collaboration and engagement among stakeholders.

Managed the AO Spine membership program, fostering a vibrant community of experts in spine surgery. Developed compelling marketing collateral and enhanced member communications to engage and inform our audience effectively. Spearheaded public relations initiatives to elevate the program’s visibility and impact within the medical community. Led the website development project, ensuring a user-friendly and informative platform that serves as an invaluable resource for members.

Key contributions included designing innovative stand concepts for exhibitions and conferences worldwide, effectively showcasing our brand and facilitating networking opportunities. Each component was crafted to resonate with our members and stakeholders, solidifying AO Spine’s position at the forefront of spine surgery expertise.

In my role supporting the Managing Director at La Prairie, I played a pivotal part in managing key global distributor accounts. This involves overseeing pricing strategies and contract negotiations to ensure alignment with the brand's premium image and market dynamics. Daily management tasks encompass addressing distributor requests and providing them with the necessary support to optimize their sales efforts. I facilitated smooth communication between internal teams and distributors, ensuring that expectations were met and that we cultivated strong, collaborative relationships that drove business growth and enhanced global presence.

In my role at ILLF, I was responsible for spearheading consumer digital communication strategies to drive lottery ticket sales, leveraging innovative messaging and multi-channel campaigns to engage our audience effectively. A key aspect of my position involved collaborating closely with internal web designers and external agencies to design compelling website content and optimize user experience (UX). This collaborative approach ensured that our digital platforms not only featured informative and persuasive content but also provided a seamless and intuitive navigation experience for users, ultimately contributing to increased sales and enhanced customer satisfaction.

In my previous role at Ivoclar Vivadent, I was tasked with creating promotional marketing collateral tailored for dental laboratories in the UK. This involved developing innovative creative communications, including PR articles, which successfully drove an uplift in sales for both existing products and new product launches. My responsibilities extended to managing the concept design for the stand presence at industry conferences and exhibitions, such as IDS Köln, collaborating closely with external agencies to ensure that our presence was not only impactful but also aligned with the brand's core values. This multifaceted approach fostered stronger connections with our target audience and enhanced market visibility.